Working with adidas corporate and designers, I led the design (IA/UX,Creative direction) for adidas.TV. It was an entertainment hub for all of adidas' video content.
Viral Video Player Widgets
These fully interactive video widgets were used to share adidas videos outside of adidas.TV.
adidas.TV CMS Management Wizard
A large part of this project was the admin tool to manage videos. Uploading and managing videos was an involved process that required a detailed manual, which I created for our client.
CytoSport is a family owned bay area company that is enjoying tremendous success. Their products were unexpectedly adopted by everyday consumers, reaching far beyond their targeted hard core athletic audience. They needed a new website that would speak to this broader audience without compromising the brand for their core audience.